Today’s drawing is of the lively bee who is a symbol of BzzAgent.
I recently visited the Cincinnati Hive, where I learned first hand how the company has formalized participation in word-of-mouth marketing. Anyone who signs up to be an Agent, will receive free products to review and to share with their social network.
Marketers gain valued shopper data and advocacy from consumers they may not otherwise reach.
BuzzAgents gain influence – and their friends, families and colleagues enjoy experiencing new products from global brands, knowing if they share feedback their voices are heard.
It’s a win-win!