Today’s drawing is of a bee, the lively symbol of BzzAgent. I recently visited the Cincinnati Hive (office), where I learned first hand how the company has formalized participation in word-of-mouth marketing. Anyone can sign up to be an Agent, and will receive products to review and to share with their social network.
It’s social marketing genius. Marketers gain valued shopper data and advocacy from consumers they may not otherwise reach. BuzzAgents influence – and their friends, families and colleagues enjoy experiencing new products from global brands, and knowing their voices are heard. It’s a win-win. I’m in!